The software is a set of tools that help with the search engine optimization so that your site is able to achieve high rankings of the search results of the prominent engines.
SEO PowerSuite is a SEO toolkit. SEO involves several important activities. The SEO tasks necessary for optimization are keyword research, link building, content optimization and analysis, rank tracking and so on. The software also has flexible reporting functions that let you analyze your SEO strategy and help decide what actions are required. If you are running a SEO service the reports will help stating the case to your clients easily. A number one ranking or at least a ranking on the first page of search results ensures that most people searching for the keyword of your focus is able to find you. To achieve that you need to take specific actions, some of which is science rest are more of an art form. More people find you, higher is the probability of their converting to a paying customer and hence contributing to your profits.
The toolbox is nearly a complete set of tools that you need to look up current position of your website and learn what needs to be done (measurements and strategies) to push your site up the rankings to the top 10 positions. The tool does not assume any special knowledge, skills related to Internet, it’ll guide you through the necessary steps. The search engines typically keep changing their strategies or criteria for giving a age higher ranking. This is done to make the search results very appropriate. So, it is absolutely necessary to keep track of that so that one can keep up. The publishers promise that. But then how effective that promise is or how effective the basic optimization is something one should try out. There are no guarantees possible in this kind of things. Thus you should actually try out the evaluation version and determine for yourself if it works for you.